I was design lead and mapped out the experience for the redesign of an unbranded disease state awareness web site for patients. The site won Gold for Best Disease Education Web Site at the 2020 DTC National Advertising Awards.
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Client Expectations: The drug company's original site had launched two years prior, and there was now a need for 1. the site to match the updated campaign messaging and creative, and 2. to address some shortfalls where certain measurements of success were not being met.
Design Process: I partnered with the brand's creative director and received a walk-through of collateral, campaign materials and brand guide. I designed several approaches for a new site that were visually exciting and included clear paths to the KPIs while shaping the new messaging to a modern site experience.
Measuring Success: The redesigned and rebuilt site delivers significantly increased traffic to the two key performance indicators while achieving the client's desires for a showcase site.
