I am VP Director of Experience Design at Area 23, 2023 Cannes Lion Healthcare Agency of the Year and part of the IPG Health Network. I design and architect world-class web sites, apps, and touchscreen experiences for partners like J&J, Sanofi, Pfizer, Astra Zeneca, and Novartis. I serve as an operational lead by building and running Experience Design teams of product designers and UX architects, by establishing digital product process, and by researching and implementing modern digital design software like Figma, Adobe XD, Zeplin, Neurons and Frontify.
As an award-winning designer who has spent the past ten years crafting digital experiences, I serve as both a project lead and the glue between the client, brand teams and development. From designing and rapidly prototyping in Figma and XD, to aligning business goals and accessibility standards to campaigns and brand guidelines, to building omnichannel design systems, I can design incredible experiences or make a creative department’s designs even better. I bring professionalism, leadership, and peace of mind to my organization.
Prior to IPG Health I was Lead UX Design for ADP’s Datacloud division where I designed their leading HR business products. I won design awards and received five design patents for my work. Before ADP I was Director of User Experience Design for direct response leader Tristar Products, leading design, user testing and development for all e-commerce web sites. Previously, I was Creative Director and Director of User Experience Design for digital publisher Urban One, building and running the in-house digital creative team; Creative Director at boutique healthcare agency M2 Communications; and Creative Director at financial publisher Arizent.
My bachelors degree is from De Sales University (PA), and I live in northern New Jersey, near Manhattan. You’re welcome to email me at justintorrento@gmail.com. My resume PDF is here.
– Justin